The Local Feed

Stories, insights, and trends from the creators and brands shaping our Main Streets

Group of people gathered around a table crafting wreaths and decorations with green foliage and tools.
View all
Marketing Tips
Creator Stories
Brand Collaborations
Social Media
No items found.

Marketing Tips

Harnessing Community: How User-Generated Content Elevates Local Brand Strategies

The power of community is crystallizing as a cornerstone for brand growth and sustainability. Particularly for local brands.

Marketing Tips

Most local businesses don’t have a marketing problem. They have a capacity problem.

After looking back through our recent Relay work, there’s one story that feels especially relevant for local businesses trying to grow in 2025; capacity,

Marketing Tips

The Power of Local: Why Small Businesses Need Local Influencers

How Relay Empowers Local Businesses to Leverage Hyperlocal Influence

Marketing Tips

How to Find and Work with Influencers in Pittsburgh: A Guide for Local Businesses

In this guide, we’ll walk you through how to find influencers in Pittsburgh, how much it costs, and how to launch a high-impact campaign that gets real results for your business.

Marketing Tips

5 Content Tips to Level Up Your Relay Posts đź’ˇ

We’ve got you covered with 5 quick tips to help your content stand out, stop the scroll, and showcase your favorite spots like a pro.

Creator Stories

Local creators talk.

In their captions, in their Stories, in your DMs… and honestly, what they say after they leave your business might be the most important marketing you’ll never see boosted.

Brand Collaborations

Pittsburgh Relay Complete đź‘Ź

Here’s an example of a completed relay deliverable after one of our runner’s visited pittsburgh client paint nail bar located in shadyside.

Brand Collaborations

How 45 Local Creators Drove 311,670 Views for Two Pittsburgh-Area Destinations (Without Big-Brand Ad Budgets)

In two recent collaborations — Visit Washington County, PA and Bakery Square — 45 local creators produced 45 reels, 45+ tagged stories, 135+ licensed photos, and 45 public reviews, driving 311,670 organic views and nearly 17,000 interactions, all from real people in and around the region.

Brand Collaborations

12,000 Pittsburgh Locals in 24 Hours! âš 

That’s exactly what happened when a Relay creator visited Bakery Square and posted a quick Instagram Reel.

Social Media

Your Local Business Doesn’t Need “Better Social Media.” It Needs More Regulars.

For a local business, social media is not about going viral. It’s about being remembered when someone in your city asks: “Where should we go?”

Social Media

How Local Businesses Can Win With UGC: The Secret to More Customers Without More Ad Spend

The game has changed. People don’t trust ads. They trust other people. And that’s where user-generated content (UGC) comes in.

Local Growth.
Delivered TO YOUR INBOX.

Creators: get collab tips and trend inspo. Brands: get strategies that bring in
customers. All in one quick read.