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You’re running a restaurant, salon, boutique, brewery, play space—whatever it is, your day is already full. You don’t have extra hours to:
Meanwhile, your customers are scrolling right past your boosted posts.
That’s the gap Relay exists to close.
And looking back at our recent work, there’s one example that really shows what’s possible when you hand the content over to local creators instead of trying to do everything yourself:
What happened when 30 local creators “took over” the marketing for two everyday local brands.
Most local businesses end up doing some version of this:
You get impressions. A few likes. Maybe a couple of comments.
But that’s not why people go out.
People decide to visit because:
That’s what local creators are naturals at—and what we’ve been leaning into hard with Relay.
We ran creator programs for two very different partners:
Different goals. Same core problem:
“We know people love us once they show up.
We just need more people to actually see and feel what we offer—without burning out our team.”
Instead of hiring one “influencer” and crossing our fingers, we lined up 30 local creators:
Each creator got a tailored experience and a clear expectation of what they’d deliver. In return, the brands received:
Basically: the same budget they might’ve blown on a small ad campaign… but now they’re sitting on a full content library plus a wave of social proof.
Relay’s model is built around one core idea:
What do you get from each creator—and what’s that actually worth to your business?
For a typical quarterly program, it looks like this:
If you tried to buy all that separately, you’d be looking at something like:
That’s roughly $625+ of content value per creator… for a fraction of that cost. And that’s before you factor in the one thing you cannot DIY:
They already have an audience who listens to them.
Now multiply that across 10, 20, 30 creators and you’re not “testing a collab.” You’re running a content and awareness machine.
For local businesses, creator collabs quietly solve a bunch of pain points at once.
Creators live and die by the algorithm. They know what stops thumbs, what gets saves, what gets shares. They bring that instinct into your space.
You’re not paying for “influencer vibes.” You’re paying for tested instincts.
A photographer gives you files.
Meta gives you impressions.
A creator gives you:
They show:
That’s the stuff people act on.
Most ad dollars disappear when the campaign ends.
With creator programs, you come away with:
It all stacks. Month after month.
From your POV as an owner or GM, a Relay-style month looks like this:
Instead of, “We boosted three posts and I have no idea what happened,” you’re saying:
“We hosted 10–30 real locals who told our story to thousands of people and left behind a pile of content we own.”
You don’t need a massive marketing department. You just need:
If you’re already:
You can absolutely carve out part of that budget to test a structured creator program. In most cases, the return is much more real and much more visible.
Relay is here so this doesn’t become another thing on your plate.
We handle:
You focus on running a great business.
We focus on making sure people with actual local influence are talking about it.
If you’re tired of shouting into the void with boosted posts and generic creative, here’s your next move:
Run the experiment: what happens when 10–30 real locals tell your story for you?
That’s exactly the question Relay exists to answer—one collaboration at a time.
