Boost Your Brand
with CREATORS

Relay helps local brands launch cost-effective creator campaigns through gifted
collaborations: generating authentic UGC and turning community influence into
real customer growth.

Join As Brand

Average Increase in REEL metrics

111 Likes

14 Comments

1909 views

Start Growing

We’re excited to see you apply!

What Relay Delivers for Brands.

Amplify Awareness

Reach thousands of local customers each week as creators share authentic reels, stories, photos, and reviews from your business.

Curated Matching

Get paired with creators who genuinely love your brand and connect with your target audience.

Content at Scale

Build your content library with a steady stream of professional, user-generated photos and videos—no extra photoshoots needed.

Hands-Off Execution

We handle everything from creator briefs and logistics to content delivery and performance tracking.

Starting with
Relay for Brands

Relay makes it easy for brands to connect with creators. Follow these simple steps
to enhance your online presence.

Step 1: Sign Up for
Relay

Create your brand profile to get started.

Step 2: Browse
Creator Offers

Explore a variety of creators ready to collaborate.

Step 3: Launch Your
Campaign

Start engaging with your audience through authentic content.

Get matched with trusted creators

"It’s empowering to be part of a platform that truly values community and creativity."

Maura Hoch

Content Creator

maurahoch

"What I have appreciated most is the opportunity to grow my sense of belonging in the local food community, both with local businesses and like-minded creators."

Angie Carducci

Content Creator

angielovespgh

"I don't even have to think about it, just happens. At this point, my staff knows what to do when creators mention Relay and it just works"

Tu Wade

Proprietor at Senyai Thai Kitchen

senyaipgh

FAQs

Discover how Relay connects creators and brands for mutual growth and engagement.

What is Relay?

Relay is a community of local creators who collaborate with nearby businesses—restaurants, boutiques, experiences, and more. We connect you with brands that fit your style, coordinate the collabs, and make sure you get perks in exchange for your content.

Does it cost me anything to join?

Nope. Joining Relay is completely free for creators. Our goal is to help you grow, connect, and get rewarded for what you already love doing: creating content in your city.

How do I get matched with brands?

We carefully match creators with businesses based on interests, content style, and audience. You’ll only be invited to collabs that make sense for your vibe—and you always have the choice to accept or pass.

What do I get out of collabs?

Recieve a variety of offers from brands that excite you to create and share. You’ll also gain exposure, new content for your feed, and a growing portfolio of collaborations.

Do I need a huge following?

Not at all. Relay focuses on micro-influencers—people talented at content creation with engaged, local audiences. Even if you have a few hundred or a few thousand followers, you can still be a great fit if your content connects authentically.

How much control do I have over what I post?

A lot. Creative liberty = authenticity. We’ll share a short brief from the brand, but you create in your own voice and style. That’s why brands want to work with you—they want content that's genuine, not scripted.

Can I still work with other brands outside of Relay?

Of course. Relay isn’t exclusive. We celebreate when creators score new brand deals and try to make the perfect connections.

How do I get started?

Join on our site by sharing your socials. Once approved, you’ll start receiving opportunities to collaborate with local businesses that fit your interests right away

What exactly does Relay do?

Relay connects your business with local social media creators who authentically showcase your brand through Instagram Reels, Stories, photos, and Google/Yelp reviews. We handle the entire process—briefing creators, managing logistics, and delivering content—so you get exposure, buzz, and results without extra work.

How is Relay different from working with influencers on my own?

Most brands struggle to find the right creators, negotiate deals, and ensure content gets posted on time. Relay has an established network of vetted local creators, and we manage hundreds of collaborations each month. That means you get consistent, high-quality exposure with none of the hassle.

Who are the creators in your network?

Relay creators are micro-influencers—real people who live in your city, know your neighborhoods, and have highly engaged followings. They may not be “famous,” but their audiences trust them and actually take action based on their recommendations.

What results can I expect?

Results vary by industry, but brands commonly see increased foot traffic, higher social engagement, and new customers discovering them for the first time. Every campaign also leaves you with professional-grade user-generated content you can reuse on your own channels.

How do you match my brand with creators?

We use a mix of audience data, niche expertise, and hands-on curation to match you with creators who genuinely love what you offer. This ensures collaborations feel natural and resonate with the right people.

What if I don’t have time to manage all this?

That’s the best part—you don’t have to. Relay runs your campaigns from start to finish. You simply review the creators we recommend, then sit back while we handle the rest.

Is Relay affordable for small businesses?

Yes. Our subscriptions are designed for local businesses, starting at a price point that’s typically less than a single sponsored post with a “big” influencer. You get multiple creators, ongoing exposure, and measurable results each month.

How do I get started?

Just click “Subscribe” or “Book a Demo” on our site. We’ll walk you through how Relay works, match you with creators in your category, and have your first campaign live within weeks.

have questions?

We're here to help you!

Unlock Your Brand's Potential

Join us to connect with creators and elevate your brand's online presence today!