Join as a Creator
Join as a Business
Stories, insights, and trends from the creators and brands shaping our Main Streets
The power of community is crystallizing as a cornerstone for brand growth and sustainability. Particularly for local brands.
Here’s an example of a completed relay deliverable after one of our runner’s visited pittsburgh client paint nail bar located in shadyside.
For a local business, social media is not about going viral. It’s about being remembered when someone in your city asks: “Where should we go?”
In their captions, in their Stories, in your DMs… and honestly, what they say after they leave your business might be the most important marketing you’ll never see boosted.
After looking back through our recent Relay work, there’s one story that feels especially relevant for local businesses trying to grow in 2025; capacity,
We’ve got you covered with 5 quick tips to help your content stand out, stop the scroll, and showcase your favorite spots like a pro.
In this guide, we’ll walk you through how to find influencers in Pittsburgh, how much it costs, and how to launch a high-impact campaign that gets real results for your business.
How Relay Empowers Local Businesses to Leverage Hyperlocal Influence
In two recent collaborations — Visit Washington County, PA and Bakery Square — 45 local creators produced 45 reels, 45+ tagged stories, 135+ licensed photos, and 45 public reviews, driving 311,670 organic views and nearly 17,000 interactions, all from real people in and around the region.
That’s exactly what happened when a Relay creator visited Bakery Square and posted a quick Instagram Reel.
The game has changed. People don’t trust ads. They trust other people. And that’s where user-generated content (UGC) comes in.
Creators: get collab tips and trend inspo. Brands: get strategies that bring in customers. All in one quick read.
.jpeg)
