Relay & BRUNNER

Introducing

the LOCAL BUSINESS Marketing Grant 🚀

$13,000 in total marketing prize value for a deserving local business!

Two powerhouse partners.  
One incredible prize.

Win an 18-month influencer package from Relay and a $10,000 custom brand package from Brunner.

From Relay –

18-Month
Influencer
Package

Valued at $3,000

Get consistent creator coverage every month for 18 months — including Instagram Reels, TikTok videos, tagged stories, and real Google or Yelp reviews from Pittsburgh creators who love your brand.

From Brunner –

$10,000 Creative
Package

Valued at $10,000

Choose from one of Brunner’s award-winning creative packages:

Brand Identity

Build your logo, palette, and voice.

Campaign Strategy

Develop messaging and visuals that move audiences.

Brand Activation

Get branded posts, email copy, and on-premise assets.

Want consistent user-generated content from local creators? Explore here .

APPLY NOW

We’re excited to see you apply!

About the Grant Sponsors

Partner with these two brands to expand your reach and engage your audience effectively.

RELAY

Relay links local brands with local creators to ignite genuine word-of-mouth. Through authentic partnerships, brands gain fresh content, real engagement, and community growth.

Explore here.

BRUNNER

Brunner is a marketing agency that helps brands grow through bold, data-driven campaigns. With years of experience, Brunner offers award-winning strategies and designs for local businesses.

Learn more here.

FAQs

Find answers to common questions brands have when using Relay to connect with
creators.

What is Relay?

Relay is a community of local creators who collaborate with nearby businesses—restaurants, boutiques, experiences, and more. We connect you with brands that fit your style, coordinate the collabs, and make sure you get perks in exchange for your content.

Does it cost me anything to join?

Nope. Joining Relay is completely free for creators. Our goal is to help you grow, connect, and get rewarded for what you already love doing: creating content in your city.

How do I get matched with brands?

We carefully match creators with businesses based on interests, content style, and audience. You’ll only be invited to collabs that make sense for your vibe—and you always have the choice to accept or pass.

What do I get out of collabs?

Recieve a variety of offers from brands that excite you to create and share. You’ll also gain exposure, new content for your feed, and a growing portfolio of collaborations.

Do I need a huge following?

Not at all. Relay focuses on micro-influencers—people talented at content creation with engaged, local audiences. Even if you have a few hundred or a few thousand followers, you can still be a great fit if your content connects authentically.

How much control do I have over what I post?

A lot. Creative liberty = authenticity. We’ll share a short brief from the brand, but you create in your own voice and style. That’s why brands want to work with you—they want content that's genuine, not scripted.

Can I still work with other brands outside of Relay?

Of course. Relay isn’t exclusive. We celebreate when creators score new brand deals and try to make the perfect connections.

How do I get started?

Join on our site by sharing your socials. Once approved, you’ll start receiving opportunities to collaborate with local businesses that fit your interests right away

What exactly does Relay do?

Relay connects your business with local social media creators who authentically showcase your brand through Instagram Reels, Stories, photos, and Google/Yelp reviews. We handle the entire process—briefing creators, managing logistics, and delivering content—so you get exposure, buzz, and results without extra work.

How is Relay different from working with influencers on my own?

Most brands struggle to find the right creators, negotiate deals, and ensure content gets posted on time. Relay has an established network of vetted local creators, and we manage hundreds of collaborations each month. That means you get consistent, high-quality exposure with none of the hassle.

Who are the creators in your network?

Relay creators are micro-influencers—real people who live in your city, know your neighborhoods, and have highly engaged followings. They may not be “famous,” but their audiences trust them and actually take action based on their recommendations.

What results can I expect?

Results vary by industry, but brands commonly see increased foot traffic, higher social engagement, and new customers discovering them for the first time. Every campaign also leaves you with professional-grade user-generated content you can reuse on your own channels.

How do you match my brand with creators?

We use a mix of audience data, niche expertise, and hands-on curation to match you with creators who genuinely love what you offer. This ensures collaborations feel natural and resonate with the right people.

What if I don’t have time to manage all this?

That’s the best part—you don’t have to. Relay runs your campaigns from start to finish. You simply review the creators we recommend, then sit back while we handle the rest.

Is Relay affordable for small businesses?

Yes. Our subscriptions are designed for local businesses, starting at a price point that’s typically less than a single sponsored post with a “big” influencer. You get multiple creators, ongoing exposure, and measurable results each month.

How do I get started?

Just click “Subscribe” or “Book a Demo” on our site. We’ll walk you through how Relay works, match you with creators in your category, and have your first campaign live within weeks.

Terms and Conditions:

One small business located in Pittsburgh, Tampa, or Atlanta will win $13,000 in professional marketing services through the Local Business Marketing Grant, powered by Relay and Brunner.


The winning business will receive creative services from Brunner and an influencer marketing package from Relay. Brunner will provide one of three professional marketing packages: (1) Brand Identity, including a 60-minute discovery workshop to inspire logo exploration, three initial logo concepts refined to one with up to two rounds of revisions, and a 3–5 page “brand guide-lite” covering logo usage, color palette, typography, and tone/voice basics, with final logo files and a mini brand guide PDF; (2) Campaign Creative Strategy, featuring a discovery session to align on brand purpose and promise, development of two to three campaign tagline routes, a visual direction moodboard with color, typography, and imagery guidance, and a final strategy deck summarizing the campaign narrative, key messages, and visual direction; or (3) Brand Activation, which includes a kickoff session to define the offer and audience, development of one activation concept with headline, key message, and visual direction, and deliverables such as two static social posts, one 10–15 second video clip with stock music, one announcement email (subject line, body copy, and header graphic), and one flyer or window decal design.


From Relay, the winner will receive an 18-month influencer package featuring 18 local creators who align with the business’s ideal customer profile. Each creator will produce one Instagram reel, one Instagram story, and three high-quality photos (with full media usage rights), and may also share a Google or Yelp review. In total, the winner will receive 18 videos, 18 stories, 54 photos, and potentially 18 Google and/or Yelp reviews.

One small business located in Pittsburgh, Tampa, or Atlanta will win $13,000 in professional marketing services through the Local Business Marketing Grant, powered by Relay and Brunner.

The winning business will receive creative services from Brunner and an influencer marketing package from Relay. Brunner will provide one of three professional marketing packages: (1) Brand Identity, including a 60-minute discovery workshop to inspire logo exploration, three initial logo concepts refined to one with up to two rounds of revisions, and a 3–5 page “brand guide-lite” covering logo usage, color palette, typography, and tone/voice basics, with final logo files and a mini brand guide PDF; (2) Campaign Creative Strategy, featuring a discovery session to align on brand purpose and promise, development of two to three campaign tagline routes, a visual direction moodboard with color, typography, and imagery guidance, and a final strategy deck summarizing the campaign narrative, key messages, and visual direction; or (3) Brand Activation, which includes a kickoff session to define the offer and audience, development of one activation concept with headline, key message, and visual direction, and deliverables such as two static social posts, one 10–15 second video clip with stock music, one announcement email (subject line, body copy, and header graphic), and one flyer or window decal design.


From Relay, the winner will receive an 18-month influencer package featuring 18 local creators who align with the business’s ideal customer profile. Each creator will produce one Instagram reel, one Instagram story, and three high-quality photos (with full media usage rights), and may also share a Google or Yelp review. In total, the winner will receive 18 videos, 18 stories, 54 photos, and potentially 18 Google and/or Yelp reviews.